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3x your price point & multiply your lead flow

Join the PROs — conquer Your market  


Maximize your lead quality and elevate your position – in any market.

This elite program is hands-on, tailored just for you, and designed to get you generating more clients and earning faster.

Personal brands have never been more important.

Get FREE access to the Personal Brand Course after your consultation call.

Claim Authority in Your Market

Our program, inspired by Ryan Serhant’s unique billion-dollar success story, offers proven frameworks to enhance lead quality and elevate your price point. Join our exclusive PRO community and unleash the power of your personal brand to reach new heights of success.

Don’t settle for mediocrity—become the authority.

Success is in the Numbers

Members of our PRO Program have improved their sales metrics with help from the Serhant Brand Strategy System.

What’s Inside PRO Lead Generation?

Scale your business, command higher prices, and soar to new heights in your real estate career. 

Monthly Call

1:1 Sales Consulting

Partner with your dedicated Brand Strategist for bi-weekly one-on-one sessions. We’ll guide you through a custom action plan, ensuring you hit your targets and achieve your goals. With us by your side, success is within reach.

Action plan

Custom Action Plan

Work closely with your Brand Strategist to create a custom action plan designed for your success. Gain clarity on your 12-month objectives with specific action steps, a comprehensive task breakdown, and actionable goals to elevate your market position.

Weekly Programming

Live Programming

Stay ahead of the curve with live programming featuring workshops on real estate industry trends, social media best practices, lead generation, marketing strategies, and more. We keep you informed and ready to thrive.

Financial Planning

Serhant Sales Sessions

Experience exclusive monthly sessions led by Ryan Serhant himself. Gain exclusive insider access to industry insights and discover Ryan’s personal strategies for lead generation, negotiation, luxury sales, and more. Ask questions and take your skills to new heights.


PRO Community

Join our exclusive online community for PRO Members. Expand your network, grow your business, and forge valuable connections with ambitious entrepreneurs and sales professionals worldwide. This is the ultimate platform for success.


PRO Referral Network

Access our referral network within our private community. PROs share leads daily, and we send direct SERHANT. leads to our PRO community. Join a network responsible for over $100 Million in deals, connecting you directly to new clients.

Resource Management

Training & Tools

Elevate your sales skills with our signature training programs. Streamline your workload with email templates and educational real estate guides. Gain the knowledge and resources you need to excel in your field.

Personal Brand

Mastermind Events

Unlock one ticket to a prestigious Mastermind event of your choice as part of your PRO membership. Join real estate industry giants where networking and groundbreaking ideas converge. Be at the forefront of industry innovation.

Agents from top brokerages have leveraged the Serhant Brand Strategy Program to elevate their position in the market

Upgrade your lead quality and multiply your price point with our PRO Brand Strategy Program.

Coldwell Banker
kw Keller Williams
exp Realty
Sotheby's International Realty
Douglas Elliman
Century 21

“It more than triples and quadruples the investment you make in it.”

—Josh and Charlene Dearing

North Carolina, US

Meet Your Expert Brand Strategists

Ryan Serhant

Founder & CEO of SERHANT.

Ryan Serhant is one of the most successful and the most-followed real estate brand in the world. After a decade leading the group that became New York City’s #1-ranked residential real estate sales team, he founded SERHANT., the first multi-faceted brokerage built on the power of media. Ryan is on a mission to revolutionize and modernize the real estate industry, to give back and share his formula for success to enable and motivate others.

Kat Torre

Brand Strategy Chair

Kat Torre is a self-made creative force in the world of brand strategy and marketing. After successfully launching two fast-growing start-ups in the first part of her career, Kat founded her own creative agency in 2018, continuing to work with a myriad of clients and teams spanning multiple industries and disciplines.

Robert Lanni

Sr. Brand Strategist

Robert joins SERHANT. Ventures with significant marketing experience working with major brands in events and production at a full-service New York agency. From there, he joined the marketing team at Long Island’s top real estate brokerage with a focus on new development and digital strategy. Robert has worked with brands ranging from Amazon to Warner Bros, as well as individual real estate experts.

Sr. Brand Strategist

Jules Kun

Jules is a career social media and brand strategist. She’s driven by passion and creativity to develop and execute successful 360-degree programs that grow existing communities, foster user engagement, and drive traffic, awareness, and conversation. She also has nearly a decade of experience executing strategic partnership and influencer marketing campaigns.

Candice Carcioppolo

Sr. Brand Strategist

Educator-turned-entrepreneur, Candice is a brand strategist and social media consultant with a unique combination of foresight and grit. Blossoming out of the Las Vegas Valley, Candice quickly grew her footprint internationally with her no-nonsense, results-oriented style. With over 15 years of experience.

Tyler Mount

Sr. Brand Strategist

Tyler is a Tony-, Grammy-, and Olivier-award-winning producer with over a decade of experience working in digital marketing at some of the world’s most prestigious brands in real estate, entertainment, and technology. Most recently, Tyler worked on digital strategy for a winning presidential campaign.

Client Testimonials

Our PRO Brand Strategy Program has helped countless entrepreneurs upgrade their lead quality, earn higher-commission deals, and elevate their position in the market. Here’s what they have to say!

Client Testimonials
  • Kimberly Ann Zeidner

    Kimberly Ann Zeidner

    “Do the work and the work will take care of you.” THIS COURSE WORKS! If you are still on the fence, take my advice and jump off!

  • Martin Tillberg

    Martin Tillberg

    Just pitched my first 12,000,000 SEK house ($1.26M). I haven’t signed anything yet, but just getting through the door is because of this community. Thank you!

  • Melanie Dawkins

    Melanie Dawkins

    This is the most comprehensive course on personal branding on the market. The workbook is the perfect way to follow along and create your own actionable items as you put…

  • Rremida Shkoza

    Rremida Shkoza

    Ryan’s personal brand course is a great vehicle to visualize the big picture toward success and the steps to put into action. I came away with immediate, practical advice I’ve…

  • Andy Griesinger

    Andy Griesinger

    I love what this course is doing for agents all around the world! The strategies are immediately actionable for anyone just getting started or for industry veterans like myself. Ryan…

  • Jorge Sariego

    Jorge Sariego

    This course is a complete game changer for new or experienced salespeople like myself. If you’re new, you’ll accelerate your career by at least five years! For those of us…


Am I right for PRO Brand Strategy?

Ryan doesn’t just let anyone into the program. We built Sell It Like Serhant PRO Brand Strategy to help the most committed agents multiply their price point, improve lead quality, and take their personal brands to the stratosphere. You don’t have to be the most well-known agent, or the highest-grossing agent, or even have a website or social media presence of your own yet. What you do need is to be ALIGNED. We only let agents who are committed to putting in the work into our PRO Brand Strategy Program. Does that sound like you? If so, let’s talk!

How do you assign my personal Brand Strategist?

When you apply to PRO Brand Strategy, the first thing you’ll do is meet with one of our expert solutions advisors. They will work with you to get to know your background, your current situation, and your goals. Once we determine who you are and why you’re here, we’ll match you with your best-fit Brand Strategist.

How much 1:1 support will I get?

Your first kickoff call with your personal Brand Strategist will run for one hour. Then, you’ll meet with them every other week for 30-minutes. In between each of your meetings, you will be building out the strategies and brand initiatives outlined in your custom action plan. If you have questions, need something reviewed, or just want direction and connection, you can hop into a weekly office hour hosted by our Brand Strategists. In addition, you get a 1-hour strategy session once every four months. Plus, you get unlimited access to your strategist via Slack and email.

Is my enrollment the only investment I’m going to make while in PRO?

There are no “hidden fees” when you enroll in PRO. You get every benefit outlined in the chart above for the cost of enrollment. If you want to purchase products or tickets to events by Sell It Like Serhant that are not included in your PRO membership, just reach out to our team and we’d be happy to assist. PRO members get ALL Sell It Like Serhant digital courses FOR FREE and first access to our Mastermind events.

How much time per week should I allot to PRO?

This is up to you and what fits your schedule. Our most committed PROs spend an average of 3-5 hours per week attending PRO member sessions, coffee chats, Q&As, office hours and interacting in our community. We recommend you commit at least 3-hours per week to the program.

What is PRO Brand Strategy doesn’t work for me?

If you do the work, success will come. Our most committed PROs have doubled or tripled their average price points with just six months of consistency and dedication. We’ll be with you every step of the way to make sure you’re one of them.

What happens after I apply?

When you apply, you’ll schedule a one-on-one session with one of our solutions advisors. They’ll work with you to determine whether you’re a good fit for PRO Brand Strategy or if we may have another program that’s better suited to your needs. Once you’re accepted into the program, you’ll meet with your solutions advisor again. That’s when they’ll get you up to speed and onboard you with everything you need to know about PRO — you’ll learn who your personal Brand Strategist will be, what days of the week you’ll be meeting, get our community programming schedule, and be introduced to the PRO community. From there, you’ll be on your way to becoming the leading authority in your market.

Global Referral Network

Our referral network is made of the best-trained agents who all follow the core tenets of the Serhant Sales System. Millions of dollars in deals are passed between our members every single day, and tens of millions in leads have been referred from us to our members.