Your Small Business Needs More Leads. We Can Help.

PRO Lead Gen Coaching

Our professional lead gen coaching program is for entrepreneurs, self-employed business owners, and salespeople who know the most efficient, effective way to grow their business is through a clear, compelling, memorable brand

Join Our Exclusive Community of Entrepreneurs

Our program, built from Ryan Serhant’s billion-dollar entrepreneurial success, is a multi-disciplinary blend of growth marketing strategies and mentorship designed to help you break through to the next level of sales. Join our exclusive community of entrepreneurs to reach new heights of success in your small business.

Don’t settle for mediocrity—become the authority.

Success is in the Numbers

In the last 12 months, our PRO Brand Strategy members have seen increases across every major metric since starting their programs.

The Serhant Brand Strategy System

Our PRO Lead Gen coaching program is designed for:

Independent business owners


Service Providers

Our Serhant Brand Strategy System is built for the modern economy. The best way to build business in this decade is through a clear, compelling, memorable personal brand. You must become the go-to expert in your market so there’s no choice but to think of YOU when your porspective customers need your service.

We help our clients master crafting their messaging, creating consistent lead-generating content, and building credibility through third party validation. Most clients see initial results within the first 30 days.


Our Proven System

1 Reactivation

We can come close to guranteeing you have clients sitting in your database ready to buy, but you just haven’t messaged them. We’re going to give you the best three or four proven follow-up sequences and outreach strategy to earn quick wins within the first 30 days.

2 Celebrity Positioning

We’ve found many of our clients have lost out on business because someone who’s less skilled but more popular earned the sale. We will niche down with you to find your ideal client, who you are, and how you can differentiate yourself in a sea of salespeople. We’ll then give you an execution roadmap for putting your new brand into action.

3 Consistent Content

Most small business owners trip up on social media content because they make it overly complicated or try to optimize to the algorithm or try to do too much at once. Because of that, we will give you a simple template and formula for batch-creating content and scheduling in advance so you spend more time growing your business and less time on the minuta of building a brand.

4 Third Party Validation

Phase 4 is onipresent follow-up. What if instead of spending all marketing dollars on advertising, you instead built relationships to let OTHER PEOPLE do the talking for you, so when you’re not there, it’s your name that keeps appearing over and over. Here, we’ll create the game plan to feature you in local industry circles, media, and the places where your clientele is most likely to be.

Ready to 2x-3x Your Lead Flow?

We help entrepreneurs and small business owners from all instries grow and scale their business through the power of a well-known brand in your market. Whether you’re a solar business owner or a real estate agent, our system works for you to improve your market position.

  • HVAC
  • Solar
  • Luxury Yatchs
  • Pianos
  • Mortgage Brokers
  • Chiropractors
  • Lawyers
  • Accountants
  • Landscaping
  • Financial Advisors
  • eCommerce Shop Owners
  • Logistics Companies

Welcome Recent Clients!

“It more than triples and quadruples the investment you make in it.”

—Josh and Charlene Dearing

Small Business Owners
North Carolina, US

Client Testimonials

Our PRO Brand Strategy Program has helped countless entrepreneurs upgrade their lead quality, earn higher-commission deals, and elevate their position in the market. Here’s what they have to say!

Client Testimonials
  • Kimberly Ann Zeidner

    Kimberly Ann Zeidner

    “Do the work and the work will take care of you.” THIS COURSE WORKS! If you are still on the fence, take my advice and jump off!

  • Martin Tillberg

    Martin Tillberg

    Just pitched my first 12,000,000 SEK house ($1.26M). I haven’t signed anything yet, but just getting through the door is because of this community. Thank you!

  • Melanie Dawkins

    Melanie Dawkins

    This is the most comprehensive course on personal branding on the market. The workbook is the perfect way to follow along and create your own actionable items as you put…

  • Rremida Shkoza

    Rremida Shkoza

    Ryan’s personal brand course is a great vehicle to visualize the big picture toward success and the steps to put into action. I came away with immediate, practical advice I’ve…

  • Andy Griesinger

    Andy Griesinger

    I love what this course is doing for agents all around the world! The strategies are immediately actionable for anyone just getting started or for industry veterans like myself. Ryan…

  • Jorge Sariego

    Jorge Sariego

    This course is a complete game changer for new or experienced salespeople like myself. If you’re new, you’ll accelerate your career by at least five years! For those of us…


Am I right for PRO Brand Strategy?

Ryan doesn’t just let anyone into the program. We built Sell It Like Serhant PRO Brand Strategy to help the most committed entrepreneurs multiply their price point, improve lead quality, and take their personal brands to the stratosphere. You don’t have to be the most well-known small business, or the highest-grossing small business, or even have a website or social media presence of your own yet. What you do need is to be ALIGNED. We only let small business owners who are committed to putting in the work into our PRO Brand Strategy Program. Does that sound like you? If so, let’s talk!

How do you assign my personal Brand Strategist?

When you apply to PRO Brand Strategy, the first thing you’ll do is meet with one of our expert solutions advisors. They will work with you to get to know your background, your current situation, and your goals. Once we determine who you are and why you’re here, we’ll match you with your best-fit Brand Strategist.

How much 1:1 support will I get?

Your first kickoff call with your personal Brand Strategist will run for one hour. Then, you’ll meet with them every other week for 30-minutes. In between each of your meetings, you will be building out the strategies and brand initiatives outlined in your custom action plan. If you have questions, need something reviewed, or just want direction and connection, you can hop into a weekly office hour hosted by our Brand Strategists. In addition, you get a 1-hour strategy session once every four months. Plus, you get unlimited access to your Strategist via Slack and email.

Is my enrollment the only investment I’m going to make while in PRO?

There are no “hidden fees” when you enroll in PRO. You get every benefit outlined in the chart above for the cost of enrollment. If you want to purchase products or tickets to events by Sell It Like Serhant that are not included in your PRO membership, just reach out to our team and we’d be happy to assist. PRO members get 40% off all Sell It Like Serhant digital courses and first access to our Mastermind events.

How much time per week should I allot to PRO?

This is up to you and what fits your schedule. Our most committed PROs spend an average of 3-5 hours per week attending PRO member sessions, coffee chats, Qu0026amp;As, office hours and interacting in our community. We recommend you commit at least 3-hours per week to the program.

What is PRO Brand Strategy doesn’t work for me?

If you do the work, success will come. Our most committed PROs have doubled or tripled their average price points with just six months of consistency and dedication. We’ll be with you every step of the way to make sure you’re one of them.

What happens after I apply?

When you apply, you’ll schedule a one-on-one session with one of our solutions advisors. They’ll work with you to determine whether you’re a good fit for PRO Brand Strategy or if we may have another program that’s better suited to your needs. Once you’re accepted into the program, you’ll meet with your solutions advisor again. That’s when they’ll get you up to speed and onboard you with everything you need to know about PRO — you’ll learn who your personal Brand Strategist will be, what days of the week you’ll be meeting, get our community programming schedule, and be introduced to the PRO community. From there, you’ll be on your way to becoming the leading authority in your market.

Global Referral Network

Our referral network is made of the best-trained agents who all follow the core tenets of the Serhant Sales System. Millions of dollars in deals are passed between our members every single day, and tens of millions in leads have been referred from us to our members.