SEPTEMBER 28 – 30, 2023


Fresh Content. Familiar Faces.
2 full days of inspiring sessions that will get you Selling More this Year – and BEYOND!


Sell it 2023


video preview

We’re the fastest-growing community of real estate rockstars and sales entrepreneurs, and we’re here to help guide you through the next era of real estate and seize the spotlight!

  • Position Yourself as an Expert
  • Overcome Imposter Syndrome
  • Multiply Your Lead Pipeline
  • Complete a Business Audit
  • Expand Your Network
  • And So Much More!

The Agenda

A breakdown for each day
with a few special surprises to be announced in August!


Thursday, September 28

Limited to only 20 seats

Exclusive Mastermind Dinner with Ryan Serhant and VIP Agents

Join Ryan Serhant, Ryan’s executive team, a surprise celebrity guest, and DJ John Shaughnessy at a SERHANT. Signature listing for sunset cocktails overlooking the ocean followed by a three-course seated dinner prepared by Ryan’s favorite Miami-based celebrity chef. PLUS, we’re introducing our first-ever intimate workshop after dinner titled Turning Your Name Into an Icon.

The agenda is subject to change as we personalize it for the needs of our VIP guests.

  • Enjoy an intimate VIP dinner with Ryan Serhant, Ryan’s executive team, and a surprise celebrity guest
  • Discover the inside scoop on how Ryan turned his name into an icon
  • Brainstorm your brand plan with Ryan and the team — this is your opportunity to gain intimate access to the real estate industry’s top marketing minds
  • Join Ryan Serhant as he leads private tours of the SERHANT. Signature listing overlooking the waterfront
  • Personal lifestyle photoshoot
  • Reserved front-row seating at the two-day Sell It 2023 event
  • Gated, VIP digital community networking before, during, and after the event

conference day 1

Friday, September 29

Never-Before-Seen Content: Turn Your Name Into an Icon

The agenda is subject to change.

8:00 am

Registration & Networking Breakfast with Ryan’s Executive Team and Agents

Join Ryan’s c-suite executives, top SERHANT. agents, and fellow attendees for a hearty breakfast to start your day

9:00 am

Opening Remarks from Kyle Scott

Kyle Scott, Sell It Like SERHANT. President, previews the transformative journey you are about to go on,
one which will show you the power of branding and the profound impact it can have on your career.
Prepare to be inspired by our incredible lineup of experts who will be sharing their invaluable insights and
strategies aimed at guiding you to unlock the true potential of your brand.

9:10 am

Keynote: Jess King – Becoming The Icon Inside of YOU

There are 50 million professional influencers in the world. In an increasingly crowded space, it’s ever harder to stand out. Peloton’s Jess King has figured it out, becoming an ICON in home fitness. She takes our stage to share her transformative journey from dancer on Dancing with the Stars to one of Peloton’s most-known instructors to now her own side hustle as a professional DJ. Learn how Jess embraced risks to push her boundaries while earning iconic status, ultimately leading to her becoming an influencer in her own right, with celebrity clients coming to HER. Jess will share practical strategies for crating your own compelling brand with purpose.

10:05 am

Keynote: Jen Gottlieb – Overcoming Imposter Syndrome

Bestselling author, podcaster, international speaker, and former VH1 host Jen Gottlieb may be a big name now, but it wasn’t always the case. Through inspiring stories and practical strategies, you’ll learn that icons are actually made by starting small, making a name for themselves in their communities first. You don’t need to see your name in lights YET to become an iconic brand in your market. In this session, you’ll be given the tools to unlock your full potential and confidently take the sales industry by storm.

Get ready to get up out of your seat and play along — this session will get you out of your comfort zone, ready to say “Yes, AND!” to building the soon-to-be well-known brand that is you.

11:05 am

Networking Break

Network with Jen Gottlieb, Ryan’s executive team, and fellow agents over coffee and tea (we’ve secured what we’re told is the best coffee in town!).

11:20 am

Workshop: Buck Wise – Assessing Your Brand Position in Your Market

Let;’s get to it,  starting with where you are now. In this workshop, you’ll audit your business to assess your current position. Through a guided, interactive exercise with one of the nation’s top marketers, you will identify your strengths, weaknesses, and potential opportunities in your market. You’ll gain a clear understanding of where you’re lacking, and walk away with a tangible strategy to position yourself against your competition.

12:05 pm

From Tax Headaches to Tax Breaks

Joel Jensen is the CEO of Prime Business Professionals Inc, and a licensed public accountant and will be
walking you through the 5 Costly Mistakes every Real Estate Agent should Avoid.

12:15 pm

Networking Lunch

Join your table for a working lunch during which you’ll practice your positioning pitch on each other!

1:15 pm

They Said It Couldn’t be Done: Josh and Charlene Dearing’s Launch Plan

Josh was an inside sales agent without a license, and Charlene was an assistant to a radiologist. One day, Josh realized, if I can get $100 per appointment I set, I can probably make millions selling myself. Josh and Charlene got married, joined a small brokerage, and started their careers in real estate sales. Fast forward five years, Josh and Charlene joined Sell It Like Serhant PRO, became founding agents of SERHANT. North Carolina, and became top 1% agents in Charlotte, all while quickly growing their follower count 300%. They’ve never looked back. This is the inside story of how they reached the top of their market by building a clear, compelling, memorable brand.

1:45 pm

Keynote: Josh Team – Launching Your Name

Josh Team, former President of Keller Williams, shares how he went from a broke college student to overseeing a colossal empire of 180,000+ agents and 1,000+ brokerages spanning 100+ countries. Josh will share the tactics and mantras he relied on to become a player in the real estate world. He’ll share how to unleash your creativity by thinking outside the box as we explore how to build a memorable and successful brand. You’ll leave the session with a bold new launch strategy that will get you the attention you deserve.

2:15 pm

Workshop: Sell it Like Studios with Cody Boone and Diego Oliverio

In this interactive workshop, Cody Boone (Ryan’s lead video producer and personal drone pilot) and Diego Oliverio (Ryan’s personal vlogger) take you through their proven content capture strategies. In a sentence: They’re the ones behind the scenes who built Ryan and the SERHANT. brand into the most-followed name in real estate. They will each give live feedback to help you create more exciting and engaging contentAnd, if we’re lucky, a drone flying demo may be in order…

2:45 pm

Keynote: Ryan Serhant

This is the inside story of how Ryan Serhant build the most followed brand in real estate. Drawing from real-life experiences and success stories, Ryan will provide invaluable strategies and insights on how to cut through the noise, stand out, and create a powerful brand that captivates your target audience. You’ll discover the key elements of brand differentiation, storytelling, and effective marketing tactics that will enable you to navigate the challenges of a saturated market and establish a lasting and influential presence.

3:50 pm

Networking Break

The networking break is BACK! This time, we’ve given Ryan the menu, and he’s selected some of his favorite snacks for the afternoon. Mingle with Ryan, his executive team, and fellow agents before we wrap the day.

4:10 pm

Workshop: Tyler Mount — Harness Your Authenticity: Truth in Marketing

The only differentiator between you and your competitor – is you. Leading your marketing from a place of truth is one of the hardest but most valuable skills you can learn. Plus, learn how some of the latest insights into consumer behavior can inform your next social post or mailer. Instead of building a business for others, build an empire for you – authentically, one paint-by-numbers step at a time.

5:00 pm

PRO Happy Hour

This exclusive Happy Hour is only for our PRO members (plus Preferred Broker/Owners!). Join Ryan, Ryan’s executive team, and other members in our high-impact, 1:1 brand coaching program for networking and cocktails overlooking Miami’s famous Biscayne Bay.You’ll have an opportunity to meet the brains behind Ryan’s award-winning coaching and consulting programs, ask questions, and take photos throughout this exclusive sunset happy hour.

6:00 pm

Optional Dinner and Miami Tours

You’ll have options to join for a casual meetup with our Community Lead and Resident Bartender Drew; our in-house celebrity DJ John (who also lives a life as a real estate agent); or dinner and evening-on-the-town outings. We can’t wait to spend a night in Miami with you!

Conference Day 2

Saturday, September 30

Small Group Breakouts & Round Robins

Roll up your sleeves for hands-on sessions, and build your business alongside our experts.

8:30 am

Networking Breakfast with Keynote Speakers & Serhant Executive Team

Start the day off with our keynote speakers, Ryan’s c-suite executives, top SERHANT. agents, and fellow attendees for breakfast overlooking the sun on the Biscayne Bay.

9:00 am

Breakout Workshop: Mastering Technology to Build Your Brand

  • Ryan Coyne, Ryan Serhant’s CTO and all-things-tech guru, gives attendees a rundown technology tools that can boost personal branding and productivity for real estate agents. New tools you’ll learn include:

  • ChatGPT and AI-powered chatbots 
  • Social media management platforms  
  • CRM and lead management software  
  • Virtual tour and 3D imaging technology 
  • Collaboration and project management platforms

10:00 am

Breakout Workshop: Understanding New & Niche Social Media

Every social media has its own personality, so aligning it with your brand is a MUST to be successful.

Our social experts will walk you through the ins and outs of the latest channels (Threads, Twitch, Discord), and fastest growing, so you can stay on top of trends and multiple your lead pipeline.

11:00 am

Breakout Panel: Making Millions in Any Market

You’re already getting started by being here. We’ve assembled a panel of top agents from around the country and the WORLD  (including of of Dubai’s most prominent agents, Mark Castley) to share how becoming an agent who can seamlessly refer clients to and from any market starts with your personal network. Learn the trade secrets for wheeling and dealing in the backrooms of conferences just like this one so YOU are always positioned to be in the room where it happens.

12:00 pm

SELL IT 2023 Wrap Party!

All guests end the day with our famous Sell It Like Serhant wrap party poolside overlooking the Biscayne Bay! Our wrap party is always the biggest event of the conference, with open bar, food, and music provided by our very own celebrity DJ John (agent by day, NYC club DJ by night).

Ticket Options

Become the local icon with the next generation of sales leaders

VIP Ticket

Thursday, September 28 –
Saturday, September 30


Limited TO 20 tickets

Join Ryan Serhant, Ryan’s executive team, a surprise celebrity guest, DJ John, and one of SERHANT.’s top agents for an intimate VIP dinner at a SERHANT. Signature Listing in Miami. Plus, 2 full days of actionable sessions from world-class speakers.

  • Enjoy an intimate three-course dinner prepared by a Miami-local Celebrity Chef alongside Ryan Serhant and VIP guests
  • Lifestyle photoshoot in an exclusive multi-million dollar SERHANT. Signature listing
  • Reserved priority seating at the two-day seminar
  • SERHANT.-preferred hotel rates

Two Day Ticket

Friday, September 29 –
Saturday, September 30



Enjoy two full days of actionable sessions from world-class speakers in Miami!

  • Never-before-delivered keynote by Ryan Serhant
  • 2 full days of exclusive keynotes, workshops, and personalized breakout sessions
  • Networking opportunities with top agents and entrepreneurs from around the world
  • SELL IT 2023 wrap party
  • Exclusive SERHANT. hotel rates

Agents from top brokerages
have leveraged Sell It Like Serhant
to scale their businesses

Join the #1 sales community in the world to become the best entrepreneur you can be 🚀

Coldwell Banker
kw Keller Williams
exp Realty
Coldwell Banker
kw Keller Williams
exp Realty
Sotheby's International Realty
Douglas Elliman
Century 21

Tickets Are Limited!

Join the next generation of sales leaders who are turning their names into icons.

You’ll Hear From


ryan serhant real estate broker

Ryan Serhant

Founder & CEO of SERHANT.

Jess King

Senior Peloton Instructor

Jen Gottlieb

Award-Winning Entrepreneur
& Co-Founder of Super Connector Media


Talia McKinney

Top 1% Luxury Agent & Star of Million Dollar Listing New York

Kyle Scott

Kyle Scott

President of SERHANT. Ventures

Jen Alese

Director of New Development

Diego Oliverio

Ryan Serhant’s Personal Vlogger

Charlene & Josh Dearing

Top 1% Real Estate Producers

Josh Team

Former President of Keller Williams

Kat Torre

Kat Torre

Award Winning Brand Strategist

Buck Wise


Mark Castley


Arjun Dhingra

Leading Mortgage Banker

Jack Hawthorne

Real Estate CEO with Over $17 Billion in Closings

Anissa Crisp

Pro Coaching Director

Rafael Angarita

Rafael Angarita

Director of Growth Marketing

Natalie Vitebsky

Chief Financial Officer

Tyler Mount

Tyler Mount

Tony Award Winning Brand Strategist

Drew Appelbaum

Drew Appelbaum

Head of Community

AND many more!


Who should attend this event?

If you’re a real estate agent looking to build your brand and business (I know that’s YOU!), you should join us. We’re a passionate, committed community who believes sales is the greatest career in the world, but we can only climb so high alone. Join us for immediate, practical lead generation takeaways.

Do you offer discounted hotel rates?

Yes! Once you secure your ticket, you’ll have an opportunity to reserve a room within our room block at the Marriott Biscayne Bay, the same venue as the conference and where Ryan’s whole team is staying. We’ve negotiated special discounted rates.

What’s your return and refund policy?

If an event is cancelled, we will issue a refund to the payment method used at the time of purchase. If an event is postponed, rescheduled, or relocated, your tickets are valid for the new date and no further action is required. Tickets are non-transferrable due to the consumable nature of an event ticket. If you are unable to make the event for which you’ve secured your spot, please contact us to discuss your situation at
Please view our full terms and conditions under “terms of use” below.”

Do you have a question that wasn’t answered in the FAQ section above? Or, not sure if Sell It 2023 is right for you?
Click here to schedule a call with our admissions team. Otherwise, send an email to

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