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Preview The Ultimate Website Course

The Ultimate Website Course for Real Estate Agents

You’re a high-performing agent.
You need a high-performing website.
Learn how to create the blueprint for your agent website, build credibility, and establish a lead generation machine.

Agents from top brokerages have leveraged Sell It Like Serhant to scale their businesses

Join the #1 sales community in the world to become the best entrepreneur you can be 🚀

Coldwell Banker
kw Keller Williams
exp Realty
Sotheby's International Realty
Douglas Elliman
Century 21

What You Get When You Enroll

Passively generate qualified real estate leads by establishing a compelling web presence.


Hours of Content

39 chapters, 3+ hours of content, PLUS a comprehensive guide complete with custom worksheets and templates.


Website Fundamentals

You want to build, you need a strong foundation. Learn everything you need to know to set up and optimize your site.


PLUS Sell It Like Serhant Membership

Stay committed to your growth with a Sell It Like Serhant Membership – FREE for 14-days with any purchased course.

Enroll today for only $497

Total Value $697

What’s Inside The Course

We’ll arm you with the tools you need to create your lead-generating, credibility-building website to scale your business in your market.

Section o1

Why Your Website Matters

You are not your brokerage. You need your own personal website to stand out as an agent in your market. Learn how to build an optimized agent website to connect with potential clients.

Sell It Like Serhant Ultimate Website course phase one
  • Master real estate website fundamentals
  • Understand how to optimize your website for lead generation
  • Learn how to analyze web performance and improve it
  • Explore strategies for working with a website partner

Section o2

Real Estate Website Basics

Meet our first expert – Malte Kramer of Luxury Presence, who will help guide you step by step through the essential parts of your website.

Sell It Like Serhant Ultimate Website course phase two
  • Determine your website domain name
  • Learn the types of website services available to ensure your website is made right
  • Get an overview of regulatory policies, IDX feeds, and common web tools

Section o3

Website Strategies and Tactics

Your strategy will determine your website’s effectiveness as both a lead-generation machine and the foundation of your credibility.  This chapter will position you to make strategic decisions

Sell It Like Serhant Ultimate Website course phase three
  • Know the difference between paid and organic traffic
  • Learn how buyer and seller funnels work and how they convert visitors to leads
  • Draw leads to YOU with lead magnets
  • Get a crash course in content marketing (the key to your website strategy)

Section o4

The Webpages You Need on Your Site

Discover the exact webpages you need on your site to establish credibility and convert leads with help from Luxury Presence’s VP of Design, Joana Koiller.

Sell It Like Serhant Ultimate Website course phase four
  • Plan your homepage – the face of your website
  • Highlight past deals and current listings with Just Listed/Just Sold pages
  • Tell potential clients who you are with your About Me page
  • BONUS: Feature truly exceptional properties using property-specific website strategies

Section o5

Why Your Website Matters

Metrics can be overwhelming, but they are essential to ensuring your website is accomplishing its two main goals: lead generation and building credibility.  We’ll start exploring key metrics to understand in this chapter.

Sell It Like Serhant Ultimate Website course phase five
  • Understand the key metrics you need to measure website performance
  • Learn how a website development partner can optimize your website using Google Analytics
  • Discover the difference between ‘good’ traffic and ‘bad’ traffic
  • Recognize key indicators to monitor website performance

Section o6

Your Next Steps

Congratulations! You’ve built your website blueprint. In this chapter, we’ll outline the next steps you need to follow to bring it to life.

Sell It Like Serhant Ultimate Website course phase six
  • Get started building your website with help from our partners

All that PLUS

14-Day Free Access To Sell It Like Serhant Membership

(Cancel Any Time. No Penalties. No Commitment.)

Sales has no ceiling, but you can only climb so high alone. Join the #1 agent community and unlock our library of resources built for your success.

You’ll get access to:

sell it like serhant membership community
  • Weekly live programming: Stay ahead of the curve with reliable workshops on industry trends, social media best practices, performance marketing and more!
  • Micro-Courses: Elevate your sales skills with regular mini-courses designed exclusively for our Members. 
  • Live Webinar with Ryan Serhant: Get insider access to Ryan’s exclusive monthly LIVE webinar featuring the latest in lead gen, negotiation, luxury sales, and more! 
  • Virtual Workshop Library: Gain unlimited knowledge with our hundreds of on-demand webinars. 
  • Serhant Connect Referral Network: Increase your earning potential with our referral network – where members have referred $52M+ in deals. ​
  • And so much more!

Enroll today for only $497

Regular price $697

Here’s What You’re Getting

Sell It Like Serhant

The Ultimate Website Course

Ultimate Website Course

Digital course only

Enroll for ONLY $497

Total value $697

Build the blueprint for your personal agent website with The Ultimate Website Course for Real Estate Agents

  • 39 chapters of website training
  • Step-by-Step guide to build a high-performing, lead-converting website
  • 14-day trial of Sell it Like Serhant Membership

Client Testimonials

Here’s what a few of our clients are saying about this course.

Ultimate Website Course Testimonials
  • Kimberly Ann Zeidner

    Kimberly Ann Zeidner

    “Do the work and the work will take care of you.” THIS COURSE WORKS! If you are still on the fence, take my advice and jump off!

  • Martin Tillberg

    Martin Tillberg

    Just pitched my first 12,000,000 SEK house ($1.26M). I haven’t signed anything yet, but just getting through the door is because of this community. Thank you!

  • Melanie Dawkins

    Melanie Dawkins

    This is the most comprehensive course on personal branding on the market. The workbook is the perfect way to follow along and create your own actionable items as you put…

  • Rremida Shkoza

    Rremida Shkoza

    Ryan’s personal brand course is a great vehicle to visualize the big picture toward success and the steps to put into action. I came away with immediate, practical advice I’ve…

  • Andy Griesinger

    Andy Griesinger

    I love what this course is doing for agents all around the world! The strategies are immediately actionable for anyone just getting started or for industry veterans like myself. Ryan…

  • Jorge Sariego

    Jorge Sariego

    This course is a complete game changer for new or experienced salespeople like myself. If you’re new, you’ll accelerate your career by at least five years! For those of us…


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