The Serhant Sales System Preview
Sell It Like Serhant Real Estate CORE
Ryan Serhant shares his secrets to a successful real estate sales career in Sell It Like Serhant Real Estate CORE.
Agents from top brokerages have leveraged the Serhant Sales System to scale their business
Take your business to the next level with the Real Estate Core Course.
What You Get When You Enroll in the Course
Sell It Like Serhant Real Estate Core helps you build an unbreakable sales foundation and master the Serhant Sales System to achieve consistent career growth.
Ryan’s Blueprint for Sales Success
So you want to make a million dollars… it all starts with your foundation.
The 6 Serhant Secrets to Sales Mastery
Learn how Ryan and his team win clients and close deals better than any team in NYC.
Distinguish Yourself in a Sea of Brokers
Define who you are and what you can offer to stand out in the market.
Watch Ryan and Team in Action
Learn the art of working with clients through real-life demos with the SERHANT. team.
Audio Version
Enjoy the audio version of the course when you’re on-the-go.
11 Actionable Worksheets and Guides
Master your tenets of work, sales skills, the purchasing process with our guides and worksheets.
Enroll today for only $497
Regular price $697
What’s Inside The Course
This is the ultimate real estate sales course for agents: 42 chapters, 7+ hours of content, PLUS 11 worksheets and guides
Part 01
Building an Unbreakable Foundation
We’ll show you how to differentiate yourself by clearly articulating who you are and what you stand for. Then, we’ll give you a blueprint for building your identity across all touch points.

- Master Your Tenets of Work (Discover Your Four W’s)
- Structure Your Day for Success (FKD)
- Become the Master of Follow Up
- Set Your Sales Goals and Correlate Them to Your Income Goals
- & more!
Part 02
6 Serhant Secrets to Success in Sales
Explore 6 of Ryan’s proprietary sales techniques that will arm YOU for success and get you on your way to closing more deals.

- Ace Your First Impression with The Box
- Upsell Confidently with The WOW Moment
- Turn Negatives into Positives with The Flip
- Deliver Bad News with The Good News Sandwich
- Overcome Client Hesitations with The 3 Ps
- Craft Compelling Real Estate Stories with Secret #6
Part 03
Putting Everything into Practice
Watch as Ryan and the SERHANT. team teach you how to work with clients, buyers, and sellers to show homes, qualify leads, negotiate deals, and more through live demos.

- See Ryan’s Real-Life Sales Pitch in Action
- Learn the Serhant Way to Show an Open House, Give a Private Showing, and Host a Buyer Tour
- Understand How to Qualify and Work with Buyers
- Master the Serhant Way to Negotiate a Deal (ft. a $1.5M Listing)
All that PLUS
BONUS
30-Day Free Access To Sell It Like Serhant Membership
(Cancel Any Time. No Penalties. No Commitment.)
Sales has no ceiling, but you can only climb so high alone. Join the #1 agent community and unlock our library of resources built for your success.
You’ll get access to:

- Weekly live programming: Stay ahead of the curve with reliable workshops on industry trends, social media best practices, performance marketing and more!
- Micro-Courses: Elevate your sales skills with regular mini-courses designed exclusively for our Members.
- Live Webinar with Ryan Serhant: Get insider access to Ryan’s exclusive monthly LIVE webinar featuring the latest in lead gen, negotiation, luxury sales, and more!
- Virtual Workshop Library: Gain unlimited knowledge with our hundreds of on-demand webinars.
- Serhant Connect Referral Network: Increase your earning potential with our referral network – where members have referred $52M+ in deals.
- And so much more!
Enroll today for only $497
Regular price $697
Here’s What You’re Getting
Sell It Like Serhant Real Estate Core helps you build an unbreakable sales foundation and master the Serhant Sales System to achieve consistent career growth.
Real Estate CORE Course
Digital course only
Enroll for ONLY $497
Regular price $697
Ryan Serhant shares his secrets to a successful sales career in Sell It Like Serhant Real Estate CORE.
- 7+ hours of video tutorials to help you build an unbreakable sales foundation
- Educational tools including 11 interactive worksheets and guides
- PLUS 30-day trail access to Sell It Like Serhant Membership
Client Testimonials
Thousands of agents have enrolled in Sell It Like Serhant Real Estate Core to master the Serhant Sales System and achieve consistent career growth. See what they have to say!

-
Kimberly Ann Zeidner
“Do the work and the work will take care of you.” THIS COURSE WORKS! If you are still on the fence, take my advice and jump off!
-
Martin Tillberg
Just pitched my first 12,000,000 SEK house ($1.26M). I haven’t signed anything yet, but just getting through the door is because of this community. Thank you!
-
Melanie Dawkins
This is the most comprehensive course on personal branding on the market. The workbook is the perfect way to follow along and create your own actionable items as you put…
-
Rremida Shkoza
Ryan’s personal brand course is a great vehicle to visualize the big picture toward success and the steps to put into action. I came away with immediate, practical advice I’ve…
-
Andy Griesinger
I love what this course is doing for agents all around the world! The strategies are immediately actionable for anyone just getting started or for industry veterans like myself. Ryan…
-
Jorge Sariego
This course is a complete game changer for new or experienced salespeople like myself. If you’re new, you’ll accelerate your career by at least five years! For those of us…
Courses
Check out other real estate sales courses in our core curriculum.