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The Ultimate Personal Branding Course for Real Estate Agents

Learn how to create a clear, compelling, and memorable personal brand to GENERATE LEADS ON AUTOPILOT…without having to waste your marketing dollars on Zillow.

Agents from top brokerages have leveraged Sell It Like Serhant to scale their businesses

Join the #1 sales community in the world to become the best entrepreneur you can be 🚀

Coldwell Banker
kw Keller Williams
exp Realty
Sotheby's International Realty
Douglas Elliman
Century 21

What You Get When You Enroll In The Course

The Ultimate Personal Branding Course for Real Estate Agents will teach you how to establish a powerful brand identity that communicates your unique value to potential clients and differentiates you from the competition. 

Personal Brand

Build Your Unshakeable Personal Brand

Master the Serhant Brand Strategy System to unlock your identity, build consistent content, and amplify your personal branding.


Have Leads Coming to YOU on Autopilot

Create a clear, compelling, and memorable personal brand to generate leads on autopilot.


Unlock Your Core Identity

Determine your brand vision, identify your AND, and define your visual identity to bring your best self to the forefront.


Create Consistent Content

Build a consistent content machine across five major social media platforms and multiply your lead flow.


Amplify Your Brand

Shout it from the mountaintop through third-party validation including thought leadership, press coverage, and community involvement.


PLUS Sell It Like Serhant Membership

A 14-Day Access Pass To Sell It Like Serhant Membership (Cancel any time)

Enroll today for only $497

Regular price $697

What’s Inside The Course

55 chapters, 5+ hours of content, PLUS a 72-page brand strategy workbook


6 Steps to Discovering Your Core Identity

We’ll show you how to differentiate yourself by clearly articulating who you are and what you stand for. Then, we’ll give you a blueprint for building your identity across all touch points.

Sell It Like Serhant Personal Brand course phase one
  • Define how you want to be known and who you want to sell to so you can communicate with clear, purposeful messaging
  • Dial in on your authentic brand position to create a 3-5 year plan for future growth
  • Audit your strengths outside real estate to choose the additional dimension that will resonate with your target clients
  • Discover your brand personality and determine the best words to communicate it to the world
  • Create your visual identity with deliberate colors, fonts, and logo (because visual identity is strategy, not decoration)
  • Set up your crafted digital presence with your website, email address, Google Business, and Facebook Business pages

Section o2

Build a Consistent Content Machine

Once your brand is defined, you’ll generate leads and stay top of mind by creating regular social media content and an email newsletter. We’ll tell you how, how often, and on which platforms. You’ll also walk away with an efficient content calendar.

Sell It Like Serhant Personal Brand course phase two
  • Discover the secret to building a strong and lasting personal brand – it may not be sexy, but it’s vital and it WORKS!
  • Learn all-inclusive social platform and newsletter strategies from veteran brand architect Tyler Mount
  • Find clarity about which platforms you should start with and what to post, when
  • Get up to speed on analytics and data training so you can set clearly defined success markers and spend your time, energy and money efficiently
  • Implement step-by-step action exercises to help you optimize your Instagram, Facebook, TikTok, LinkedIn, and YouTube content
  • Advance your follow-up and follow-back game by putting into action one of our easy-to-use email newsletter templates

Section o3

Shout It From The Mountaintop

Now, we amplify. We’ll provide you with the roadmap through speaking opportunities, press outreach, and increasing your local presence to help you build credibility, get coverage, and stand out from the competition in your community.

Sell It Like Serhant Personal Brand course phase three
  • Amplify your voice with a chorus of others who will soon join you in shouting your successes and credibility WITH you and FOR you
  • Learn strategies to get other people to talk about YOUR personal brand by interacting with third parties 
  • Build credibility through thought leadership
  • Earn coverage in the press and local media
  • Boost your personal brand by becoming involved in strategic community partnerships
  • ​Become known as a household name in your market

All that PLUS

How To Build Your Personal Brand Workbook

This isn’t a passive course where you just sit back and watch. We’re going to roll up our sleeves and actually start building your personal brand together. The Workbook is your step-by-step action guide. Inside, you’ll find:

sell it like serhant how to build your personal brand workbook
  • Hands-on brand implementation exercises
  • Content strategy-based activities
  • Step-by-step instruction guides for social, PR, and more
  • Checklists to ensure you get sh*t done
  • Planning documents and templates
  • And so much more!

AND 14-Day Free Access To Sell It Like Serhant Membership

(Cancel Any Time. No Penalties. No Commitment.)

Sales has no ceiling, but you can only climb so high alone. Join the #1 agent community and unlock our library of resources built for your success.

You’ll get access to:

sell it like serhant membership community
  • Weekly live programming: Stay ahead of the curve with reliable workshops on industry trends, social media best practices, performance marketing and more!
  • Micro-Courses: Elevate your sales skills with regular mini-courses designed exclusively for our Members. 
  • Live Webinar with Ryan Serhant: Get insider access to Ryan’s exclusive monthly LIVE webinar featuring the latest in lead gen, negotiation, luxury sales, and more! 
  • Virtual Workshop Library: Gain unlimited knowledge with our hundreds of on-demand webinars. 
  • Serhant Connect Referral Network: Increase your earning potential with our referral network – where members have referred $52M+ in deals. ​
  • And so much more!

Enroll today for only $497

Regular price $697

Here’s What You’re Getting

Our course will teach you how to create a clear, compelling, and memorable personal brand to GENERATE LEADS ON AUTOPILOT…without having to waste your marketing dollars on Zillow.

Enroll today and begin building your unshakable personal brand.

Sell It Like Serhant

The Ultimate Personal Brand Course

Digital course only

Enroll for ONLY $497

Regular price $697

The Ultimate Personaling Brand Course for Real Estate Agents will teach you how to establish a powerful brand identity that communicates your unique value to potential clients and differentiates you from the competition. 

  • 55 Chapters, 5+ Hours of Content
  • 72-Page Brand Strategy Workbook
  • 14-days free Sell It Like Serhant Membership

Client Testimonials

Thousands of agents have enrolled in The Ultimate Personal Branding Course for Real Estate agents and mastered the Serhant Brand Strategy System. See what they have to say.

Personal Brand Testimonials
  • Kimberly Ann Zeidner

    Kimberly Ann Zeidner

    “Do the work and the work will take care of you.” THIS COURSE WORKS! If you are still on the fence, take my advice and jump off!

  • Martin Tillberg

    Martin Tillberg

    Just pitched my first 12,000,000 SEK house ($1.26M). I haven’t signed anything yet, but just getting through the door is because of this community. Thank you!

  • Melanie Dawkins

    Melanie Dawkins

    This is the most comprehensive course on personal branding on the market. The workbook is the perfect way to follow along and create your own actionable items as you put…

  • Rremida Shkoza

    Rremida Shkoza

    Ryan’s personal brand course is a great vehicle to visualize the big picture toward success and the steps to put into action. I came away with immediate, practical advice I’ve…

  • Andy Griesinger

    Andy Griesinger

    I love what this course is doing for agents all around the world! The strategies are immediately actionable for anyone just getting started or for industry veterans like myself. Ryan…

  • Jorge Sariego

    Jorge Sariego

    This course is a complete game changer for new or experienced salespeople like myself. If you’re new, you’ll accelerate your career by at least five years! For those of us…


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