TikTok for Real Estate Agents: The Do’s & Don’ts
Let’s talk TikTok! We’re not talking about a fleeting trend; we’re diving into a powerhouse platform with over 1.5 billion active users. TikTok is not just an app; it’s a game-changer for real estate agents. It’s your stage, your spotlight, and your opportunity to showcase those dream properties while building a personal brand that’s as unforgettable as your listings.
What is TikTok?
TikTok is a social media platform that allows users to create, share, and discover short-form videos ranging from 7 seconds to 10 minutes. With a staggering 1.5 billion active users, TikTok has evolved from a trend to a colossal opportunity for real estate agents. Twenty percent of all active internet users are on this platform! It offers a unique space to not only showcase your properties but also to establish meaningful connections with any endless supply of potential clients.
Why Should Real Estate Agents Use TikTok for Marketing?
Let’s cut through the noise and get straight to the point. TikTok isn’t just a platform; it’s a bustling marketplace with a massive audience eager for fresh, engaging content. For real estate agents, this is the golden ticket to showcase properties and skyrocket brand awareness. The platform is an excellent tool for showcasing listings in a visually appealing and engaging way, targeting first-time homebuyers in their 20s and 30s, providing educational content, and showcasing your personality. It provides opportunities for community engagement, networking, and increased brand awareness.
Real Estate TikTok Marketing Stats
Now, let’s talk numbers. The data doesn’t lie, and when it comes to TikTok, the statistics are nothing short of impressive. We’re talking heightened brand visibility, increased conversion rates, and a direct line to potential clients.
- 35% of the TikTok population is between 19-29 years old
- 84.5M TikTok users come from the United States
- 74% of TikTok users say the app has inspired them to find out more about a product or brand online
- 37% of TikTok users discovered something on TikTok and immediately went to buy it (1.5x more than the competitive average)
How to Use TikTok to Generate Real Estate Leads
Leveraging TikTok for real estate leads involves crafting visually appealing content, utilizing popular trends, and strategically incorporating property highlights to captivate potential clients and drive meaningful engagement. Here are some tips for doing it right.
Authenticity is key on any social platform, but especially TikTok.
Do: Be transparent, engage with your audience, provide a consistent visual identity, and use easy-to-understand language that speaks to your target client.
Don’t: Be deceptive and unoriginal.
Find Your Niche
Finding your niche is not just recommended; it’s non-negotiable.
Do: Define your “AND” – you’ll discuss real estate AND what else? Select a topic that genuinely interests you, and your target audience will naturally follow.
Don’t: Be fake to fit a mold.
Define Your Objectives
Goals! TikTok success isn’t a happy accident; it’s a result of clear objectives.
Do: Determine whether you’re aiming for lead generation, brand building, or fostering community engagement, and define your goals accordingly.
Don’t: Run blind without setting goals. Metrics are key to your success.
Determine Your Audience
Understanding your audience is the compass guiding your content ship.
Do: Tailor your content to resonate with the demographics most likely to become your clients.
Don’t: Make content that speaks to everyone; it’s impossible. Speak directly to those who matter.
Create Organic Posts and Ads
Balancing the art of organic content with strategic ads is where the magic happens.
Do: Strike that perfect equilibrium between organic posts and paid advertisements to maximize your reach and impact.
Don’t: Put all of your eggs in one basket.
Lights, camera, action! Showcase your personality and expertise without overcomplicating the process.
Do: Capture and share everyday scenarios — coffee runs, client meetings, stagings, and showings.
Don’t: Wait to film. Every moment is an opportunity, and TikTok is your stage.
Staying on top of TikTok trends isn’t just about being trendy; it’s about enhancing your content’s appeal and increasing your visibility.
Do: Recreate trending dances, challenges, and transitions. It can really boost your viewership!
Don’t: Neglect the trends. Maybe you’re not a dancer, that’s okay! Try the next trending challenge instead.
Unlock the power of hashtags to make your content discoverable.
Do: Develop a unique and catchy hashtag that resonates with your brand or campaign and run with it. You’ll create a conversation around your brand.
Don’t: Use hashtags that are irrelevant to your brand and what you’re selling.
Use Trending Sounds
Music makes everything better, especially on TikTok.
Do: Incorporate trending sounds to elevate your videos, making them more shareable and discoverable.
Don’t: Use music that’s too loud or makes your content difficult to understand.
Share Listing Videos
Turn your property listings into captivating videos that leave a lasting impression.
Do: Create an experience. Let your listings tell a story that captivates your audience.
Don’t: Be boring. Breathe life into your listings.
Direct Viewers to Your Site
Your TikTok audience is captivated; now, guide them seamlessly to your website.
Do: Convert those views into potential leads by directing viewers to your Link in Bio or a pinned comment with a link to your website.
Don’t: Forget to send users to your site, listings, or lead magnets.
Engage with Your Audience
Building a community isn’t a spectator sport.
Do: Respond to comments and messages, fostering a genuine connection with your audience. Create a conversation that builds relationships.
Don’t: Keep people hanging. If you’re not responding to questions and comments, your audience may view you as unhelpful.
Determine Your Posting Schedule
Timing is everything in the world of TikTok.
Do: Discover the optimal times to post and create a consistent schedule. Strategically position your content to maximize its visibility.
Don’t: Blindly post. Lean on data and performance metrics to determine the right times to post.
Consistency isn’t just a suggestion; it’s the heartbeat of your TikTok presence.
Do: Sustain a steady flow of content to keep your audience interested and coming back for more. Be consistent about your brand, too!
Don’t: Post one TikTok in May and twenty in June. Maintain a consistent posting schedule.
TikTok isn’t just a trend; it’s a practical tool for agents ready to elevate their business. With these principles in mind, navigate the world of TikTok, generate leads, and showcase properties in a way that resonates with your audience. Embrace TikTok’s potential, and let your real estate business not just thrive but dominate in the age of social media! This is your stage; own it.