The Power of Personal Branding for Entrepreneurs, According to Ryan Serhant
Hey, fellow entrepreneurs! Ryan Serhant here, and I know you’re all burning with questions about taking your business to the next level. “How do I build a social following? How do I stand out? How do I promote myself to get leads and listings? How do I get featured in press?” Well, guess what? The answer to all these questions lies in one game-changing concept: Personal Branding.
In my journey that spans over $5 billion in real estate sales, I’ve discovered that a robust personal brand is the key to business growth. Whether you’re in real estate, selling pianos, or cooking up a storm, the goal is the same – generate leads and land new business. And guess what? I’ve got something special to help you build your own personal brand.
My book “Brand It Like Serhant,” is dropping on February 6! It’s not just another sales guide; it’s a blueprint to transform your brand and stand out in the market. Packed with real stories, insights from industry giants, and practical tips I learned from building SERHANT. (the most-followed real estate brand in the world), this book is your go-to manual for elevating your personal image and building that standout brand.
Below, I break down the essential components you need to build a strong personal brand as an entrepreneur. Check out the basics, then pick up my new book, “Brand It Like Serhant,” where I’ll guide you through the exact steps to build your own unique brand.
Why Personal Branding Is Important for Entrepreneurs
Imagine you’re a client looking for the perfect real estate agent. You walk into a room full of agents, all dressed in their best power suits, eager to win you over. But none stand out.
Without a personal brand, you risk blending in with the crowd. Personal branding is your ticket to standing out in a sea of grey suits, making you the unmistakable choice for potential clients.
No matter if you’re an agent, a piano salesman, or a chef, you want people to think of YOU the split second they consider looking for an apartment, buying a piano, or catering a get-together. A personal brand helps you be the go-to choice when they need your expertise.
Building a Strong Personal Brand: The Key Components
When I first started out in real estate, I was selling from an office above a burger joint. I’d show up for open houses smelling like french fries and doing everything I could do to find success by mirroring other successful agents who were out there killing it. Unfortunately, in trying to be like everybody else, the only thing I stood out for was being the agent who smelled like a burger joint. Not exactly the memorable impression I was going for.
I realized that by trying to be just like everyone else, I was actually making myself invisible to buyers and sellers. I needed to find my unique personal brand so I could stand out from the thousands of real estate agents in my area.
But what exactly is a personal brand? It’s not just a logo; it’s a proactive, ongoing entity that you control. It’s in everything you do, online and offline. Your personal brand is how you show the world who you are and what you do. And it’s your secret weapon to attracting the right clients who genuinely want to work with you.
There are just three steps you need to follow to create a brand that highlights your best personal strengths and unique qualities and brings leads to you on autopilot. They’re broken down below:
1. Core Identity
You are one entrepreneur in a sea of thousands in your market. Your core identity is what helps you stand out. By clearly articulating who you are and what you stand for, and translating that essence into visuals, headlines, logos, brand colors, and typefaces, you’ll develop a recognizable brand identity that your target clients won’t forget.
I went from french fry-scented, basic real estate salesman to billion-dollar broker. And today, I’m known as Ryan Serhant, real estate broker AND media expert. The media component is what makes me different from all the other agents out there. That’s how I stand out in the sea of agents in my industry.
2. Consistent Content
To truly be memorable, you need to consistently post content on your channels to remind leads, “Hey, I’m here!” You need to become a content machine.
That’s why you see me posting on my social channels every. single. day. Content is king. And when you turn up your content, you turn up your lead flow. It’s that easy.
Once your brand is defined, you’ll need to focus on creating regular content on your website, social media, and owned channels. Don’t worry, I’ll tell you how, how often, and on which platforms in the book.
3. Celebrity Positioning
This is where you shout it from the mountaintop.
Once you have your content machine up and running, it’s time to turn to the masses. You’ll use the three Cs: credibility, coverage, and community to get others to broadcast your core identity and your content for you. You’ll land speaking opportunities and press coverage in no time, increasing your local presence so nobody forgets your name.
So, entrepreneurs, there you have it – the power of personal branding according to Ryan Serhant. Don’t be just another entrepreneur in a sea of competitors. Build a personal brand that speaks to your core identity, engages your audience authentically, and sets you apart in the business world. Remember, a strong personal brand is not just about attracting clients; it’s about attracting the right clients. When you follow my three-step Serhant Brand Strategy System, you’ll be on the path to GROWTH, with more leads, more business, and more money right at your fingertips. Now, go out there and unlock your success with the unbeatable force of personal branding!