An Unconventional Harmony — Pianos and PRO Brand Coaching
You may not know it, but our PRO Brand Coaching program isn’t just for real estate agents and brokers. We want to help every type of salesperson, business owner, and entrepreneur, from any background, conquer their market.
So get ready to turn up the volume because we’ve got a success story that’s hitting all the right notes. Matthew Braidley, a Sell It Like Serhant PRO member and piano sales aficionado, just scored big in his career thanks to the tools and strategies he learned in our 1×1 program. Let’s dive into Matthew’s journey with the PRO Brand Coaching program, his radioactive $100k deal with the lead singer of Imagine Dragons, and how PRO is helping him hit all the high notes.
Meet Matthew Braidley
Matthew Braidley isn’t in the real estate game; he’s a business owner in Utah specializing in selling luxury pianos – a passion he’s had since he was a teen. As Matthew puts it, “I believe that when we apply our passion and our purpose to our vocation, the possibilities are literally endless.” His love for music didn’t stop him from recognizing the universal power of branding, building a dynamic presence online, and sales principles. After three years of following Sell It Like Serhant and learning how to “make genuine connections, turn them into buyers, and simultaneously turn them into friends”, Matthew knew he wanted more. He wanted to become an ICON in the piano industry. And that’s when he made the leap to join the PRO Brand Coaching program.
The Crescendo — A $100k Deal with Imagine Dragons
After only six short months in the program, Matthew orchestrated one of the most major deals of his career, a $100k deal with Dan Reynolds, the lead singer of Imagine Dragons. How did he do it? Well, he followed the strategies he learned in PRO. “The principle of follow UP and follow THROUGH have been key to this process,” says Matthew. This success didn’t happen overnight; Matthew had been fine-tuning this deal for a year and a half, collaborating with the well-respected contractor building Reynolds’ personal recording studio. He notes, “Famous people and other heavy hitters can be tough because it seems like EVERYONE is trying to get their attention and do deals with them.” Matthew found that learning how to follow up with value was essential to this deal. The key? “Patience and intentional persistence,” Matthew says.
PRO Brand Coaching Will Help You Win
Beyond the headline-grabbing deal, Matthew has been raking in wins thanks to PRO. Inspired by the concept of omnipresence, Matthew aimed to be the brand in everyone’s head, saying, “The program inspired me to come up with new ideas to be omnipresent. Whenever someone sees a piano, I want my face to be the very next thing they see.” While working with his personal brand coach, Matthew came up with the ingenious move to create a piano music book with his own sacred hymn arrangements, something that truly spoke to his target audience in Utah. He’s sold almost 200 copies locally and counting, increasing his visibility and opening doors to uncharted opportunities.
Matthew’s Favorite Element of PRO
For Matthew, the 30-minute call with his brand coach, Kat Torre, every other week is the secret sauce of PRO. “She has been amazing at providing feedback, ideas, and vision for me,” Matthew praises. It’s like having a backstage pass to success, getting personalized insights twice monthly to keep the show rocking, support growth, and aid in accountability and focus.
Matthew’s Recommendations for Entrepreneurs Beyond Real Estate
Matthew’s not keeping this success to himself. He’s shouting from the mountain tops, “I absolutely recommend PRO to entrepreneurs in any field!” The principles aren’t just for real estate — they’re for everyone, whether you’re selling pianos, grooming dogs, or mastering the art of underwater basket weaving. As Matthew boldly puts it, “Becoming a PRO member is a no-brainer!”
Setting the Stage for Success — Matthew on His Future with PRO
Looking ahead, Matthew’s not just playing around. He has ambitious goals — exploding sales, increasing impact, and mastering the art of discipline. And guess what? Our PRO brand coaches are his backstage crew, ensuring he hits every single note in his burgeoning entrepreneurial journey.
Matthew Braidley’s symphony of success with the Sell It Like Serhant PRO Brand Coaching program is turning heads and breaking barriers. His $100k deal and increased sales showcase the raw power of PRO principles in diverse entrepreneurial pursuits. So, if you’re looking to take center stage in your industry and conquer your market, take a cue from Matthew’s playbook – it’s time to join PRO!