7 Keys to Improve Your Online Presence as a Real Estate Agent
In the fast-paced world of real estate, first impressions matter more than ever. In today’s digital landscape, your online presence is not just a luxury—it’s a necessity. With platforms like Facebook, Instagram, Realtor.com, Zillow, LinkedIn, and beyond, potential clients have the ability to vet you before they even make initial contact. That’s why maintaining a polished and professional image across all these channels is not just advisable; it’s imperative. It’s about putting your best foot forward, establishing yourself as a credible expert, and capturing a wider audience. So, let’s dive into the essentials so you can improve your online presence and make it work for you.
How to Improve Your Online Presence in 7 Steps
1. Realtor.com Profile
Your Realtor.com profile is often the first stop for potential clients. Make sure your profile is complete, including a professional headshot, a compelling bio, and up-to-date contact information. Highlight your achievements and past successes to build credibility. Regularly update property listings to showcase your active engagement in the market.
2. Zillow Profile
Zillow is a powerhouse in the real estate world. Optimize your Zillow profile by adding a professional photo, a well-crafted bio, and relevant qualifications. Encourage satisfied clients to leave positive reviews to enhance your credibility. Keep your listing information accurate and respond promptly to inquiries to demonstrate your commitment to client satisfaction.
3. Instagram Profile
Instagram is a visual platform, so use it to your advantage. Post high-quality photos and engaging content that reflects your personality and expertise. Utilize Instagram Stories and Reels to showcase behind-the-scenes glimpses of your work and share valuable insights about the real estate market. Consistency is key, so maintain a regular posting schedule.
4. LinkedIn Profile
LinkedIn is the professional hub, and your profile should reflect that. Ensure your LinkedIn profile is complete with a professional photo, a detailed work history, and recommendations from colleagues or clients. Share relevant industry articles, participate in discussions, and showcase your expertise through thought leadership posts.
5. Google Business Profile
Your Google Business profile is often the first thing potential clients see when searching for your services. Keep your information accurate and up-to-date. Encourage satisfied clients to leave positive reviews. Utilize Google My Business features such as posts and Q&A to engage with your audience and enhance your visibility in local searches.
6. TikTok Profile
TikTok may not be the first platform that comes to mind for real estate, but its popularity is undeniable. Use TikTok to showcase your personality, creativity, and local expertise. Create short, engaging videos that highlight properties, share tips, or offer a glimpse into your daily life as a real estate professional.
7. Google Local Service Ads
Google Local Service Ads can significantly boost your visibility in local searches. Set up your ads with accurate information about your services, service area, and contact details. Highlight positive reviews and showcase your expertise. Regularly monitor and adjust your ads to ensure they are performing optimally.
EXPERT TIP: At Sell It Like Serhant, we’re all about personal branding. And when it comes to personal branding, consistency is the key to reinforcing your credibility and professionalism. Ensure uniformity in your profiles by using the exact same headshot, bio, and contact information across all platforms. Direct potential leads to your website, and for bonus points, guide them to a lead capture page.
In conclusion, mastering the art of improving your online presence is about consistency, professionalism, and showcasing your expertise across multiple platforms. In the world of real estate, where trust is paramount, a well-crafted and maintained online presence can be the game-changer that sets you apart from the competition. Sell it like Serhant by optimizing your profiles, engaging with your audience, and staying ahead of the digital curve. Your digital presence is not just a reflection of your business; it’s a powerful tool to drive your success in the competitive real estate market.