The 4 Bs: Boosting ROI Through Effective Email Newsletters
In the fast-paced world of digital marketing, finding effective and sustainable ways to connect with your audience is a must. Kat Torre, the Brand Strategy Chair at Serhant, has helped countless entrepreneurs take a game-changing approach to building their brands online and offline without the burnout. In her latest Sell It Like Serhant Member-only mini course, Kat takes us on a journey to discover the immense potential of email newsletters in driving ROI.
Check out the recap below and get the full mini course here!
The Power of Email: A Personal Connection
Kat dedicates a solid 3-4 hours daily to managing her email, providing brands with a prime opportunity to get in front of her.
Now, let’s take a minute to think about our own email habits: How much time you spend checking and composing emails each day? According to Statista, U.S. users spend an average of 172 minutes (2.8 hours) daily in their email inboxes. HBR reports that users check their email approximately every 37 minutes on average. Now think about the amount of time your customers spend in their inbox—there’s significant opportunity there!
Email has been around since the mid-1990s, and it stands out as the most personalized form of interaction. The key to success lies in consistently appearing in the email inboxes of your ideal clients. This regular presence builds trust, and from trust, relationships and buinsess success naturally follow. So don’t underestimate the power of email!
Why Email Newsletters?
Wondering why you should bother with newsletters? Why are they better than 1:1 emails? Well, think of it like this: newsletters are your backstage pass to building real connections with your audience. In just one monthly email blast, you get to showcase your genius, share industry secrets, and establish yourself as the go-to expert. Plus, it’s your golden ticket to engage with your audience – throw in some polls, surveys, and social media links for that extra value. Newsletters are not just about words; they’re about building trust and creating community. You can drop the latest news, exclusive offers, and keep your audience in the loop, making sure your brand stays on their radar. So, why write newsletters? Because in the game of entrepreneurship, it’s not just about selling; it’s about connecting, engaging, and creating a brand that people can’t resist.
The Numbers Speak: 42:1 Newsletter ROI
According to Constant Contact, the ROI on email newsletters is an astounding 42:1. For every dollar invested, businesses are reaping $42 in return. Compare this to the 3:1 ROI ratio of advertising, and it becomes clear why email newsletters are a must for any business looking to maximize its impact.
The 4 Bs of Successful Email Newsletters
In her mini course, Kat guides entrepreneurs through the process of creating a successful email newsletter using the 4 Bs: Be Human, Brag (a Little), Bring a Friend, and Get to Business.
- Be Human: In a time where people prefer doing business with people, leading with the personal is key. Kat encourages entrepreneurs to share what they’ve been up to, their values, and to write as if they’re talking to a friend.
- Brag (a Little): Showcasing success stories and transformations highlights the value you provide. By celebrating your customers and client wins, you reinforce your ability to deliver results.
- Bring a Friend: The “block swap” strategy involves collaborating with professionals from adjacent industries. By swapping newsletter blocks, both parties expand their reach, providing double the value to their audience (and saving you time!).
- Get to Business: Consistency builds trust, and trust builds relationships. As an entrepreneur, you need to include relatable business content in your newsletter. Think – what have you been up to? What values can you highlight? What’s the next step your users can take to engage with your business?
Crafting Relationships, Not Just Content
Kat challenges entrepreneurs with a compelling question: Would you rather make 800 cold calls or craft one email newsletter and send it to 800 people? The answer is clear—the choice is yours. By following Kat’s principles and leveraging the power of email newsletters, entrepreneurs can build genuine connections, foster trust, and drive unprecedented ROI. It’s not just about content; it’s about crafting relationships that stand the test of time.
Want to learn more? Get access to the full mini course when you join the Sell It Like Serhant Membership. Join now!